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The Introduction to Electronic-Marketplace
By: Phillipe Wu, Fri Aug 4th, 2006
The Introduction to Electronic-Marketplace
What is Electronic Marketplace? It is the main digital business
transaction platform among industries. To use the Internet
techniques, a transaction platform is provided as an open
marketplace on the internet. It is to combine manufacturers of
all to build a business transaction group online so that buyers
and suppliers can find suitable commercial partners and products
to complete transaction of visible, invisible commodities and
online services.
According to the main leading role, the electronic marketplace
can be categorized to three sorts:
1 Independent e-marketplace The third party, neither buyers nor
suppliers, provides the open and public business transaction
platform. And types of countries, region and specific estate are
included. (For example : B2B portal site
http://www.b2bchinasource.com)。
2 Industry consortium, sales-oriented e-marketplace The
consortium is the e-Distribution led by the sellers. Providers
of commodities market products to most buyers efficiently
through the transaction post. (For example: Ariba-MetalSpectrum
http:// www.metalspectrum.com)。
3 Industry consortium, purchase-oriented e-marketplace The
consortium is the e-Procurement led by the buyers. The goal is
to search for related information about the suppliers by means
of the business transaction post so that it can reduce the
capitalize cost and heighten the efficiency.(For example:
FreeMarkets, the online marketing websites of suppliers ) To
categorize by industries and the service content, it can be
distributed into two kinds:
1 Vertical e-marketplaces: Aiming at diversified industries, to
do the vertical integrated transaction of companies of the upper
,middle and lower midstream. It is necessary to own professional
knowledge in the specific industry and further,to provide
automatic and electrical services. This belongs to the business
transaction mode of low quantity and high price. (For example:
PlasticsNet http://www.plasticsnet.com/) 2 Consortium-based
vertical marketplace: It is built and joint to integrate
manufactures of the upper and lower manufactures by the leading
manufacturers in the competitive industry. (For example: The
online marketplace of care parts built by FM, Ford,
DiamlerChrysler, Renault and Nissan
http://www.covisint.com/)。 3 Horizontal e-marketplace:
The commercial action among industries on the internet business
transaction post. Usually, indirect input and MRO(Main Repair
Operation) are the main items and this belongs to the
commodities transaction mode of high quantity and low price.
Furthermore, online credit card investigation cooperations with
services of credit cards, loan, the e-marketplace of
advertisement marketing, insurance, finance, product
circulations and manpower agencies are on the list. The position
of commodities they offer are all the same in every industry; at
the same time, with the characteristics of straddling
industries, it is also one kind of horizontal e-marketplaces.
B2B portal site belongs to the categorization of Independent
e-marketplace and can be sorted to the horizontal e-marketplace
as well.
About the author:
Phillipe Wu is the marketing manager of B2BChinaSources.com,
a B2B manufacturer & supplier marketplace & portal listing with
full information of products, manufacturers, suppliers &
exporters from China & Taiwan. B2BChinaSources.com is a leading
B2B China manufacturers directory for global buyers to buy
Taiwan quality at Chinese prices. Efficient in China products
sourcing.
